Sire, along with Marcus Miller and Larry Carlton, wishes to see everyone enjoying and playing music. Sire has been on a mission for the past several years to build the best quality bass at an unbelievable price, making it available to everyone. The result is a new line of Marcus Miller and Larry Carlton's signature models that have a fantastic sound and great aesthetics. We are ecstatic to share our craft with you, hoping that with our signature bass and guitars, everyone will be able to play and enjoy the music that they love.

We have taken the overall playability to the next level with the Rolled Fretbaord Edges. What only custom shop can achieve is now available in all our signature series. These rounded edges will give players a firmer and more natural grasp, compared to the typical fretboards. We were well aware of the difficulties we would face in our ambition to apply the Rolled Fretboard Edges in a mass-production factory. Together with the production team, we worked tirelessly to make this theory a reality. It was quite a challenge , almost an impossible mission. We tried making several adjustments to the production process and even introduced a new machine. Since our Sire basses also have bindings, this made is exceptionally challenging, way beyond our immaginations. But eventually, we found the answers, and we are ecstatic to present the Rolled Fretboard Edges in all our signature models.

PREMIUM WOODS

SWAMP ASH | NORTH AMERICAN ALDER | ROASTED FLAME MAPLE

Not only do we have Premium Swap Ash, and North American Alder, we also offer Roasted Flame Maple Neck and Fingerboard in our selected signature models. Processed through a unique kiln drying process, it gives a similar effect to the wooden structure of a well-managed old vintage instrument. The tonaly density is softened like a sound feature on an aged vintage instrument, giving it a natural resonance.